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Pizza Hut’s iPhone Application

What caught my attention, in a random search, was the news that said iPhone application boost Pizza Hut sales. ???iPhone helping in Pizza Hut sales????? ???is how any reader would react. So did I. Okay, let???s see how iPhone application and Pizza Hut are connected.

Pizza Hut recently introduced an iPhone application in U.S which the users can use to order pizzas online. Within three months of the application???s launch, there was a good increase in the sales number of Pizza Hut pizzas. To be precise, it got revenue of million. Serious Business, I would say! The users have found this application fun and exciting to use for selecting your pizza online and then placing an order for it.

You may want to read the below extract from the blog post to verify what I am saying:

???In just three months of its release, this app has generated revenue of more than $1 million for the chain. It???s currently approaching the 1 million download mark in the US.???

???Bernard Acoca, Senior Director of Digital Marketing at Pizza Hut, Dallas, TX said: ???From an income standpoint iPhone customers tend to be more affluent, and they???re in the tech-savvy 18-34-year-old demographic skewing slightly male that we tend to go after online. We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn???t the explosive level of growth we???ve seen with the iPhone app.???

This surely is a nice and a smart way to compel the users to buy one???s product. And Pizza Hut???s well thought strategy definitely had to get them good sales.

Also, check out the video clip here,, demonstrating how to use the application to order your favorite pizza or pasta or wings.

All iPhone users in US, ready to order your pizaa online on the iPhone?